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It’s so tempting to head for green fields with a new thing, a new market, a new business. But in fact, 15% right here and right now might be exactly what you need. — Seth’s Blog: 15% changes everything
What does it means?
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6. But, as you’ve seen, spending more and more money [in mass media advertisement] in order to get bigger returns leads to ever more clutter.
7. Catch-22: The more they [advertisers] spend, the less it works. The less it works, the more they spend.
Is mass marketing due for a cataclysmic shakeout? Absolutely.
A new form of marketing is changing the landscape, and it will affect Interruption Marketing as significantly as the automobile affected the makers of buggy whips
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Escuchando Boards of Canada…
No one buy facts. They buy a story. — “All marketers are liars” - Seth Godin
Yuuki !!!!!!!!!!
Después de pasar 3 horas haciendo un CSS, pensar “¡Ya está listo!”, para darte cuenta que en efecto no, no está listo; aún faltan los round corners.