We cringe when someone asks us if we can help them “blast” an email out to people. For one, the word “blast” should only be used in reference to missiles and tanks. Not permission marketing. Secondly, when people say “blast,” it usually means they think email is just a way to shoot out a bunch of emails, whether people want to hear from them or not. Email is all about getting permission from customers, sending them stuff they want to read, and listening to their feedback.
Common Email Marketing Rookie Mistakes - MailChimp
