6. But, as you’ve seen, spending more and more money [in mass media advertisement] in order to get bigger returns leads to ever more clutter.
7. Catch-22: The more they [advertisers] spend, the less it works. The less it works, the more they spend.
Is mass marketing due for a cataclysmic shakeout? Absolutely.
Seth Godin - Permission Marketing (1999, 11 years ago!)
A new form of marketing is changing the landscape, and it will affect Interruption Marketing as significantly as the automobile affected the makers of buggy whips
